Let's get to know you.
What does your company do?
What made you want to start this company?
How did you come up with the name?
What are you hoping to accomplish with this company?
If your company was a person, what would they be like?
Who are three (or more) other competitors or brands that you like in your industry? What do you like about them?
What sets you or your company apart from your competition?
In what ways are you wanting your company to grow?
What is a common misconception about your company or industry that you want to avoid?
What does your company value? What do you believe in?
Let's get to know your customers!
Who do you see interacting with your company and products?
How do you want your audience to feel when they interact with your company?
What would should your brand look like?
Is there anything you know you DO or DO NOT want this brand to look like?
What are some brands, logos, or other visuals that you like?
Is there anything else you would like us to know?
Thank you so much for taking the time to answer these questions.
If you think of anything else later, please feel free to email it to me at