I started by researching Sagmeister and his work. Here's that I learned—he loves big, bold type in all caps, handmade type using a medium you wouldn't expect, and he loves being naked and has an obsession with penises. So I translated all this into a PG-rated poster. I started with the idea of sewing type. A quick phone call to Mom and I was a backstitching pro. But what to do it on? A banana. Because, he's kind of bananas and, well, phallic. I'm really proud of how cool and weird it turned out!